The topic of personality theory—especially Gordon Allport’s pioneering work—can often feel abstract or overwhelming. There was a need for a clear, engaging way to introduce key concepts and make Allport’s trait theory more accessible to a general audience.

Visually break down Allport’s framework, including his categorization of personality traits and his influence on modern psychology. The design prioritized clarity, structure, and visual storytelling—turning dense textbook content into a digestible narrative.

The presentation clarified a complex topic and strengthened audience understanding of Allport’s role in shaping personality theory. It served as a valuable explainer tool, sparking more confident discussion and deeper engagement with the subject matter.